Last updated: October 21, 2025

Anthony Junet (Primal Fit), as data controller, is committed to protecting your personal data in accordance with:

• General Data Protection Regulation (GDPR) for European customers
• California Consumer Privacy Act (CCPA) for California residents
• Other applicable data protection laws

1. Data Collected

We collect the following data:

During checkout:

• First and last name
• Email address
• Shipping address
• Phone number
• Payment data (processed by Shopify Payments)

Website navigation:

• IP address
• Cookies and browsing data
• Browsing history

2. Purpose of Processing

Your data is used to:

• Process and deliver your orders
• Manage returns and customer service
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations

3. Legal Basis

Processing of your data is based on:

• Performance of the sales contract
• Your consent (newsletter, non-essential cookies)
• Our legitimate interest (service improvement)
• Our legal obligations (accounting, invoicing)

4. Data Recipients

Your data may be shared with:

• Shopify (hosting and payment)
• Carriers (delivery)
• Payment services (banks, PayPal)
• Marketing services (with your consent)

We never sell your data to third parties.

5. Retention Period

• Order data: 10 years (accounting obligations)
• Marketing data: Until withdrawal of consent
• Navigation data: 13 months

6. Your Rights

You have the right to:

• Access your data
• Rectify inaccurate data
• Delete your data ("right to be forgotten")
• Object to processing
• Limit processing
• Data portability
• Withdraw consent at any time

For California residents (CCPA):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale of personal information (we don't sell data)
• Right to non-discrimination

To exercise your rights: contact@primalfit.com

7. Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure or destruction.

8. International Transfers

Your data may be transferred outside your country of residence for order processing. We ensure adequate protection in accordance with applicable laws.

9. Minors

Our services are not intended for individuals under 16 years old. We do not knowingly collect data from minors.

10. Contact

For any questions about this Privacy Policy:
Email: contact@primalfit.fr
Data Protection Officer: Anthony Junet